Rick Martin recently purchased KCWH-FM from Jamison-Wolf Broadcasting returning 102.3 FM to local ownership for the first time since the late 1990s.
Martin Howell, known to many in the community by his radio broadcast name, Rick Martin, recently purchased KCWH-FM from Jamison-Wolf Broadcasting.
In returning 102.3 FM to local ownership for the first time since the late 1990s, Martin said he wants to make the station more locally oriented with more local viewpoints and more local people on the air.
A radio broadcaster in Siskiyou County for the past 20 years, Martin does his own live show each weekday from 6 to 9 a.m., including news, sports, music and interviews.
Soon after purchasing the station from Lee Jamison, Martin returned to airing Rush Limbaugh’s talk show from 9 a.m. to noon.
That move was applauded by many who were unhappy when Jamison purchased the station about a year ago and dropped the talk shows in favor of a classic rock format.
Limbaugh’s is the only talk show Martin is airing, and he does music after noon.
“From a programming standpoint, it has been the number one show in the nation for 21 years,”?Martin said of Limbaugh. “It sells. I saw an immediate bump in advertising when I?put it back on.”
Martin said he doesn’t want to be just a conservative station, and he’s looking into picking up Alan Colmes’ show at night.
He broadcasts Oakland A’s baseball games and Westwood One NFL?football on Sunday and Monday nights, holidays, playoffs and Super Bowl. This year he’ll also honor an inherited contract to broadcast Oregon State football.
He will continue doing live coverage of local high school football and basketball games and some College of the Siskiyous games.
Martin said he was interested in buying KCWH and KSYC last year before Jamison purchased both. When Jamison asked him this year if he was interested in buying KCWH, everything fell into place, he said.
Martin came to Mount Shasta 20 years ago when then-station owner Dave Rees offered him a job at a time when he was two weeks away from going into the Air Force.
He had already been through broadcasting school but was unable to land a full time job in the Sacramento area. He took the $600 per month job in Mount Shasta expecting to stay for six months and move on.
But he loved the area and stayed, working for nine different owners since 1989.
A constant has been advertising rep and football broadcasting sidekick Al Blackmore, who has been working with Martin for most of the last 20 years.
“I’m here because I love the community, love the people and love the lifestyle,” said Martin during an interview in the station’s old south Mount Shasta Blvd. building. “I’m not here to make a quick buck and get out. I’m part of the community... I understand that I’m accountable for every word I say in here.”
Martin said he loves to spend his free time outdoors with wife Lauran and their children – Trevor is 23 now and married, Daniel is 13, Tamara 12, and Angelina 5.