The Mt. Shasta Brewing Company recently received an award from the United States Commerce Association for its “exceptional marketing success” in 2009.
“It’s a real honor to receive this kind of national recognition,” said brewery owner Vaune Dillmann.
USCA’s Best of Local Business Award Program recognizes local businesses throughout the country that have made positive contributions to their communities.
Last year, the Dillmanns’ Weed brewery was in the news often during a six month battle with the Federal Alcohol and Tobacco Tax and Trade Bureau. The fight was over the brewery’s right to use the slogan “Try Legal Weed” on its bottle caps.
Dillmann prevailed in his campaign to keep the slogan, garnering worldwide media attention in the process.
He said the fight not only put Weed in the spotlight but also helped significantly increase Mt. Shasta Brewing Company sales.
The ex-police officer has consistently maintained that the slogan is just a clever play on the town’s name.  “My goal is to promote the town of Weed, not support illegal drugs,” he said.
The US Commerce Association website, www.us-ca.org, states that the organization based in New York “is funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA “Best of Local Business” award program, according to information posted on the website, “recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.”