The National Ski Areas Association has named eight ski areas as the winners of its annual Marketing Awards and the Mt. Shasta Ski Park was recognized as the Best Learn to Ski and Snowboard Month Campaign in the 100,000 to 250,000 skier visits category. Mt. Shasta Ski Park was among them.
The National Ski Areas Association has named eight ski areas as the winners of its annual Marketing Awards and the Mt. Shasta Ski Park was recognized as the Best Learn to Ski and Snowboard Month Campaign in the 100,000 to 250,000 skier visits category.
“I am very proud of our Learning Center staff,” said Ski Park marketing director Jim Mullins. “They did a tremendous job in making our learning programs such a success.”
As a result of numerous discount and learning package specials, and the skills of the Learning Center staff, the Park experienced the following:
• Overall lesson numbers increased January 2011 by 79 percent over 2010 and 57 percent over January 2009;
• Guaranteed to Learn participants increased by 120 percent from January 2010 and were 75 percent up from 2009;
• Marmot Level 3 Packages increased by 218 percent from January 2010; and
• 1-2-3 Learn to Slide Program enrollment increased by 60 percent from January 2010.
“The goal of the program developed by our Marketing and Learning Center departments were to introduce new skiers and boarders to the sport,” Mullins said.
The NSAA praised the Best Learn to Ski and Snowboard Month Campaign award winners, that included the Ski Park, for their efforts.
“This season, more than 75,000 kids and families took ski and snowboard lessons in January, and this year’s marketing awards recognize four ski areas that did a particularly effective job of incorporating the grass roots initiative into their operations,” the NSAA said.
Among the programs the Ski Park instituted are the following:
• Two for One Guaranteed to Learn Packages that included two lessons, rental and ticket;
• $10 coupon toward our Marmot Level 3 Package that included one lesson, rental, ticket;
• $5 coupon toward any lesson or lesson package to encourage those needing a lesson to take one; and
• 1-2-3 Learn to Slide Program upgrade that included three days of packages including lessons, rentals and tickets with free spring season pass when complete.
“Even though we are a small ski school, the sky's the limit,” said Learning Center director Janine Gerdes.
For more information on the awards, visit the website at www.nsaa.org/nsaa/press/1011/marketing-final.asp. An in-depth review of this year’s NSAA Marketing Award winners will be highlighted in the August/September 2011 issue of the NSAA Journal.