A Siskiyou County man recently published a book that tells local businesses how they can harness the internet to make more income.

A Siskiyou County man recently published a book that tells local businesses how they can harness the internet to make more income.

Arthur Cronos’s “Marketing Online Clear and Simple” gives detailed instructions that are not only easy to follow, but interesting to read.

The book also includes a free video series that demonstrates click by click how to do everything he explains.

Cronos has worked in sales and advertising for more than 40 years. As the owner of CopyDragon Business Writing Services, Cronos now specializes in online marketing.

His book outlines three steps which he says will help local businesses make money online.

“Most local business owners never actually figure out how to make the internet pay,” Cronos said.

“The number one reason are the ‘alligators’ of daily operation that prohibit the learning curve, and two, a website is not enough. There are two other steps that need to be accomplished before money begins pouring in unexpectedly.”

This three-step formula is clearly and succinctly laid out in his 172 page book.

Cronos said he was involved with computers before the internet became popular and as a business person in San Francisco, he was one of the first to put up a website.

“I didn’t intend to acquire this information, but simply due to circumstance, I’ve had the good fortune to see how selling and writing is adapted to the cyber-universe,” Cronos writes in the book’s preface.

“And through working with my clients and their businesses, I’ve discovered how to separate what works from the tidal wave of opinions and methods that normally bury the inquiring business person.”

Cronos, who has lived in Siskiyou County for about 10 years, has also written four music books on touchstyle guitar, a short book on the unconscious mind and a “fairly popular and effective” book on how to find romance, he said.

“Marketing Online Clear and Simple” is available online at Amazon.com in both paper and Kindle formats, and at Village Books in Mount Shasta.