Internet marketing is the wave of the future, according to Weed small business owner and e-commerce specialist Arthur Cronos.
“If you’re business is not capitalizing on effective internet marketing, you could be losing a ton of possible revenue,” noted Cronos, who recently led a day-long workshop intended to help local business owners develop their web presence.
Gathering to glean some of Cronos’s pearls of wisdom was a small group of local entrepreneurs looking to, in some way, infuse new energy into their businesses. The answer, as far Cronos is concerned, lies on the web.
In a lively and engaging presentation, Cronos stressed the importance of incorporating the internet as a marketing tool for all businesses, even ones that appear to be unlikely candidates. He noted that 12,000 new buyers are discovering the internet on any given day.
How does the business owner effectively target his or her customers? How does that person build a database of clients and maximize their return on their advertising investment? These were just a few of the many questions addressed at the recent workshop.
According to Cronos, many business owners are not aware of whether or not their advertising is actually working. The internet, he claims, takes out some of that guesswork. “It’s about using effective tools and being able to measure the tools you use,” he said.
For Mark Nichols, owner of Dos Geckos Taqueria in Mount Shasta, the workshop provided an opportunity to develop strategies to help begin advertising. “Up until now, I haven’t really done any marketing at all,” noted Nichols, who shared that the real challenge for him comes in the winter, when business drops off dramatically. Through his participation in the workshop, Nichols hoped to leave with some ideas that could aid him in building up a customer base to help weather the off season more effectively.
For Gazelle residents Bernadette and Glen Lachenmyer, who recently started their Old Westside Farms hay business, attending the workshop was a way to get a handle on their overall marketing strategy. While the entrepreneurial couple noted that they have received some success through print advertising, they expressed thier interest in developing their client base and spreading the word about their product, not always an easy task for any upstart businesses.
Stage Door Cabaret owner Tom O’Hara said that he already uses the internet to promote his business, but developing effective marketing strategies using that medium was something he hoped to get out of the workshop. “I want to get better at somethings I am already doing,” said O’Hara, who added that he has experimented with a variety of advertising techniques, ranging from radio, to newspaper, to internet and flyers but was still searching for the most effective methods.
Cronos offered that business owners must keep their eye on the ROI (“return on investment”) that comes out of any advertising effort. If there is no data to support the effectiveness of an advertising campaign, it is, he stressed, always a matter of speculation as to whether it is cost effective.
In addition to his work as an online marketing consultant, Cronos is also a guitar maker who builds a specialized guitar known as the Mobius Megatar. Almost all of his sales are conducted through the internet.
Cronos will be presenting his e-commerce workshop again on Oct. 17. The event is a fundraiser for the Siskiyou Humane Society. Contact the Humane Society at 926-4052 for more information.
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Internet marketing is the wave of the future, according to Weed small business owner and e-commerce specialist Arthur Cronos.
“If you’re business is not capitalizing on effective internet marketing, you could be losing a ton of possible revenue,” noted Cronos, who recently led a day-long workshop intended to help local business owners develop their web presence.
Gathering to glean some of Cronos’s pearls of wisdom was a small group of local entrepreneurs looking to, in some way, infuse new energy into their businesses. The answer, as far Cronos is concerned, lies on the web.
In a lively and engaging presentation, Cronos stressed the importance of incorporating the internet as a marketing tool for all businesses, even ones that appear to be unlikely candidates. He noted that 12,000 new buyers are discovering the internet on any given day.
How does the business owner effectively target his or her customers? How does that person build a database of clients and maximize their return on their advertising investment? These were just a few of the many questions addressed at the recent workshop.
According to Cronos, many business owners are not aware of whether or not their advertising is actually working. The internet, he claims, takes out some of that guesswork. “It’s about using effective tools and being able to measure the tools you use,” he said.
For Mark Nichols, owner of Dos Geckos Taqueria in Mount Shasta, the workshop provided an opportunity to develop strategies to help begin advertising. “Up until now, I haven’t really done any marketing at all,” noted Nichols, who shared that the real challenge for him comes in the winter, when business drops off dramatically. Through his participation in the workshop, Nichols hoped to leave with some ideas that could aid him in building up a customer base to help weather the off season more effectively.
For Gazelle residents Bernadette and Glen Lachenmyer, who recently started their Old Westside Farms hay business, attending the workshop was a way to get a handle on their overall marketing strategy. While the entrepreneurial couple noted that they have received some success through print advertising, they expressed thier interest in developing their client base and spreading the word about their product, not always an easy task for any upstart businesses.
Stage Door Cabaret owner Tom O’Hara said that he already uses the internet to promote his business, but developing effective marketing strategies using that medium was something he hoped to get out of the workshop. “I want to get better at somethings I am already doing,” said O’Hara, who added that he has experimented with a variety of advertising techniques, ranging from radio, to newspaper, to internet and flyers but was still searching for the most effective methods.
Cronos offered that business owners must keep their eye on the ROI (“return on investment”) that comes out of any advertising effort. If there is no data to support the effectiveness of an advertising campaign, it is, he stressed, always a matter of speculation as to whether it is cost effective.
In addition to his work as an online marketing consultant, Cronos is also a guitar maker who builds a specialized guitar known as the Mobius Megatar. Almost all of his sales are conducted through the internet.
Cronos will be presenting his e-commerce workshop again on Oct. 17. The event is a fundraiser for the Siskiyou Humane Society. Contact the Humane Society at 926-4052 for more information.
