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Tip of the Week


According to a new national survey, 48 percent of college career center directors felt students were not well prepared for the career landscape - noting a lack of motivation and understanding about the job search process as major barriers to successfully landing a job. The survey, Effectively Counseling Graduating Students, was conducted by the National Association of Colleges and Employers (NACE) on behalf of the Career Advisory Board, established by DeVry University.


Career center directors cited that, overall, students have a poor understanding of the effort required to search for and secure employment. More than 77 percent of college career center directors felt the greatest obstacle in counseling students to enter the job market was getting them to understand the effort required to successfully search and compete for a job.


These factors contribute to students not utilizing their school's career center or skipping this resource altogether, which could prolong the job search process. Fifty-six percent of career center directors felt students did not have resumes ready to show employers.


The Career Advisory Board recommends the following advice for students and recent graduates to become marketplace ready:


1. Tailor your resume: Do your homework. Ensure your resume fits the target position's job description, including keywords before submitting. Craft your resume in a way that will interest an employer immediately.


2. Build on your skill set: Continually improve your skills. In order to succeed in the workplace, you need to be able to master new information, write coherently and contribute meaningfully in a group setting.


3. Practice makes perfect: One-on-one coaching sessions or mock interviews with career service professionals are the best forms of rehearsal and a good way to learn the dos and don'ts.


- ARA


BBB Watch


A warm smile and a kind gesture can brighten even the gloomiest of days. When working with customers, it is always important to recognize the integral part of quality service. The Better Business Bureau is encouraging business owners to recognize the importance of proper business etiquette when dealing with customers. The BBB offers these business tips:


- Always greet your customer with a warm welcome. When a customer comes to your business, make sure to address them by name (if you know it) and with a friendly welcome. Customers pick up on your attitude and will quickly judge your business accordingly. A warm welcome invites the customer to stay a while and encourages them to do business with you.   


- Go the extra mile. Thank you notes, birthday cards and personalized coupons are a great way to show your appreciation to your customers. If a customer makes a request for something special, do everything you can to say yes.    


- Give the customer the benefit of the doubt. Whether it's online or in person, customers can and will complain at some point during your business' lifetime. Make sure you know how to handle even the most disgruntled complaint. Give your employees guidelines on what to say and how to act. Respond consistently and timely if the complaint is online. Outsiders will see and appreciate your attempt to resolve, even if the disgruntled customer does not.   


- Lead by example. Employees take their cue from management. Make sure that all senior staff are aware of how they treat their staff. Employees can become the face of the business and it is important that the positive interactions staff receives from management, reflect in their daily interactions with customers.   


- Seek out feedback. Ask your customers and fellow employees, "How are we doing?" Make an honest effort to resolve and execute any suggestions. Keeping customers and employees happy is the key to success for any business. Feedback allows for a great pat on the back and time to reflect on what needs to be changed.  


For more consumer tips, visit www.bbb.org.


The List


According to Forbes, here are the richest people in America:


1. Bill Gates


2. Warren Buffett


3. Larry Ellison


4. Charles Koch


5. David Koch


Tech Talk


Wal-Mart recently announced that it will no longer sell Amazon’s Kindle tablet and e-readers.


GateHouse News Service