The Pacific Crest Trail Association says it is teaming with the City of Mount Shasta to market the town as a top hiking destination.

The City of Mount Shasta will celebrate its status as the first Pacific Crest Trail Town with a downtown celebration Saturday from noon to 9 p.m.

The July 21 event is free and open to the public along the 400 block of N. Mt. Shasta Blvd. and will feature family-friendly activities, such as a guided hike, activity and information booths, demonstrations, food and beverages, raffle drawings, entertainment, speakers – and a special announcement that organizers say is certain to be a treat for local trail users.

The new Trail Town program from the Pacific Crest Trail Association was designed “to promote trail-based outdoor recreation in the area, boost the town’s economy and strengthen the PCTA’s advocacy efforts on behalf of the Pacific Crest Trail,” according to a press release.

PCTA says it is teaming with the City of Mount Shasta to market the town as a top hiking destination.

Saturday’s event is an official launch celebration for the program and also commemorates the 50th anniversary of the National Trails System Act, according to PCTA.

The celebration will begin with a guided hike on the Pacific Crest Trail, starting at 8 a.m. in front of the Best Western on Morgan Way, where participants will meet to arrange rides. Organizers request that pets be left at home.

Activity and information booths will open at noon in the vicinity of Parker Plaza.

Several local organizations will be providing food and beverages, offering an opportunity to support youth and other groups.

Dos Geckos, Burger Express, and Mt. Shasta Supermarket will be offering specials as well.

Downtown activities include a treasure hunt, face painting, photo booth, and arts and crafts.

A crosscut saw demonstration, pack animal demonstration, and a live owl from Shasta Wildlife Rescue will be featured.

Tours of the Forest Service greenhouse are scheduled for 1 p.m. and 3 p.m.

Entertainment begins on the stage at 3:30 p.m. with two local dance companies, followed by a special program of speakers from collaborating agencies.

A press release from the City of Mount Shasta states, “Through the hard work and diligence of several members of the partnering organizations, the Trail Town committee is pleased to reveal that there will be a special announcement regarding one of its local trails following a short program of speakers from the Shasta-Trinity National Forest, Pacific Crest Trail Association, Mount Shasta Trail Association, Siskiyou County Board of Supervisors, and City of Mount Shasta.”

Prizes will be raffled off throughout the speaker program, and free raffle tickets will be available at the Pacific Crest Trail Association booth during the day. Prizes include a Mont-bell 40-degree goose down sleeping bag, a Hyperlite Mountain Gear Shelter System, daypacks, water bottles and more. You must be present to win.

The day will wrap up with live music beginning at 6 p.m. from two bands: Wind Field and Secret Society Handshake.

For more information contact Mount Shasta City Hall: 530-926-7516.