Digital Media Marketing: In the news — Hyperlapse app by Instagram

Staff Writer
Mount Shasta Herald

By Justin Kane, Propel Marketing

As if we needed another reason to love Instagram, the company has released a new app called Hyperlapse that places high-quality videography in the palm of our hand.

IPhone users can download Hyperlapse for free in the Apple app store (Android version coming soon) and turn shaky video footage into mind-blowing time lapses.

Instagram has once again found a way to bring high-cost quality to the masses!

The new app allows users to record videos and speed up or slow down the footage to a desired pace by the slide of a screen. This time manipulation creates a final product that was once only possible with expensive machinery and photography equipment.

“We designed Hyperlapse to be as simple as possible,” the company wrote in an official blog post.

“You don’t need an account to create a Hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.”

It’s simple, it’s innovative, and it’s a fun new way to share on social!

In an effort to keep Hyperlapse user-friendly and appealing to a broad audience, Instagram created the application as a standalone project separate from their image-sharing app. It was important to make this app different than any other feature already in use with Instagram. In creating this as a standalone application, they’ve given Hyperlapse the attention it deserves, giving it a better chance at going viral among the social media community.

While some quirks need to be worked out, this is a major development from Instagram. The social media industry is ever changing and with that brings new technology and savvy marketing techniques.

Staying up to date on changes won’t only keep your company relevant but your use of the latest social media norms will keep you looking part of the game!

Propel Marketing is an online marketing company providing digital solutions to local small- and medium-sized businesses: