Discover Siskiyou contributes funds for five local events

Staff Writer
Mount Shasta Herald
Mt. Shasta Ski Park will host a series of mountain bike races this spring and summer and will receive funding from Discover Siskiyou to provide live music during the events as well as to help market the series to mountain bike enthusiasts outside of Siskiyou. It is one of five 2019 local events receiving funds from Discover Siskiyou

Five local events will receive a funding boost in 2019 thanks to Discover Siskiyou’s Local Initiatives Program, created to support events that show potential to bolster overnight tourism in the county.

Discover Siskiyou is a locally-staffed destination marketing organization funded by the county’s Tourism Business Improvement District, a self-assessment district voted into existence in 2015 that includes Siskiyou County lodging properties as well as the Mt. Shasta Ski Park. The program is tasked with marketing Siskiyou as a tourist destination in order to increase local lodging occupancy rates.

“Lodging businesses throughout Siskiyou recognize that local events have a significant impact on attracting out-of-town visitors, and we are excited to partner with these events through our Local Initiatives Program,” said Discover Siskiyou Program Manager Niki Brown. “We would like to thank everyone who applied for this round of funding, and we hope to see even more applications during our next funding window coming up this summer.”

Funding recipients, according to a press release, were chosen by the Discover Siskiyou Management Committee based on their ability to show via their application whether the event is likely to generate overnight stays, if the event has the potential to generate media coverage, if an opportunity exists for marketing and brand support for Discover Siskiyou, whether the event takes place during low occupancy season (spring/fall), and the event’s potential for long term growth.

The following events were chosen to receive funding for 2019:

McCloud Mountain Talks Series – $15,000.

McCloud’s Mountain Talks Series is a several-day educational event that features talks and workshops that speak to the best Siskiyou has to offer. The 2019 themes will include Sustainability, Health & Wellness, and Natural Resources. Funds will primarily be used to market the event in Portland and the Bay Area, as well as to secure a well-known keynote speaker and workshop speakers.

Mt. Shasta Ski Park Mountain Bike Race Series – $5,000.

The Mt. Shasta Ski Park will host a series of mountain bike races May 4-5, June 1, June 29, July 13-14, and Aug. 10, which will be marketed to both local and out-of-town riders of varying ages and skill levels. Funds will be used to market the event to out-of-town mountain biking enthusiasts and provide live music during races.

Siskiyou Science Festival, Mt. Shasta – $5,000

The Siskiyou Science Festival is a celebration of STEAM (science, technology, engineering, art, and math) in Siskiyou, designed for people of all ages. The week-long festival includes free tours, presentations, performances, school activity days, and an all-day event of interactive booths.

Events will be held in different parts of the county to encourage overnight stays and exploration of all regions of Siskiyou. Funding will be used to advertise the event and hire “main stage acts.”

Art of Survival Century and Gravel Grinder Bicycle Ride – $3,000

The 2019 Art of Survival Century 6th annual Bicycle Ride is scheduled for Memorial Day weekend. The ride travels through Tulelake, Dorris, Macdoel, Butte Valley, Malin, Merrill, the Lava Beds National Monument, Tulelake National Wildlife Refuge, Juanita Lake, and surrounding areas.

Rest stops along the ride will feature educational and historical information presented by guest speakers/historians. Funding will be used to market the event in California, Oregon, and Washington.

Montague Balloon Fair, Montague/Yreka – $3,000

This free, three-day event features early morning hot air balloon ascensions and an evening “night glow,” and is the largest hot air balloon event between Sonoma County, Reno, and Albany, Ore.

Funding will be used to market the event beyond Siskiyou County via the creation of marketing collateral such as rack cards, a website, and print advertising.

All applicants receive an in-kind marketing package valued at $2,750, which provides Discover Siskiyou staff support for event specific marketing, advertising, collateral creation, and public relations, as well as re-application support.

The next application window for event funding is set for July 1-Aug. 31. Discover Siskiyou will issue a notice prior to the next application window with details about how to receive application support.

If you would like to be added to Discover Siskiyou’s email list to ensure that you receive Local Initiatives program notices, email with the subject line: Local Initiatives Email List.