Target announces new Designer Dress Collection with LoveShackFancy, Cushnie coming in June

Kelly Tyko

Target's latest designer collaboration will feature more items available online because of the coronavirus.

In June, the retailer will release the Designer Dress Collection with partners LoveShackFancy, Cushnie and Lisa Marie Fernandez, the company announced Monday in a blog post

The announcement comes exactly a year after Target's Vineyard Vines collection went on sale with many items selling out quickly both online and in stores. The retailer's past designer collaborations have drawn crowds and lines of shoppers before stores opened, but Target notes it will be handled differently this year.

The collection will launch online June 6, and then be available in select stores June 15.

"We’ve increased our online inventory to promote social distancing and encourage guests to shop The Designer Dress Collection on," the retailer said.

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Target is releasing a limited-edition collaboration, Designer Dress Collection, in June with three designers: LoveShackFancy, Cushnie and Lisa Marie Fernandez.

Target has done similar limited-edition collaborations with well-known companies and designers, including TOMS, Lilly Pulitzer, Hunter, Marimekko and Victoria Beckham over the past 20 years. In September, the retailer launched its 20th Anniversary Collection featuring nearly 300 of the most popular items the designer partnerships.

Target has been working with the designers for the limited-edition collection for more than a year, Jill Sando, Target executive vice president and chief merchandising officer, Style and Owned Brands, said in the post.

“When we started working with these three designers, our collective hope with The Designer Dress Collection was, and still is, to evoke a sense of joy and confidence that comes with finding the perfect dress – especially as we hope for brighter days ahead,” Sando said. ​

Usually, there is more than one type of item in Target's collections, but the latest will focus only on dresses, which are priced $40 to $60 and will be available in sizes XXS to 3X. ​

Target extends temporary pay increase

Target also announced Monday that it is extending the $2 an hour temporary wage increase for employees through July 4, which is two months longer than originally announced. The company is also continuing to offer access to a paid leave program for workers most susceptible to the coronavirus through the end of June.

Target extended the two initiatives in April and officials said at that time that the company was spending $300 million in temporary benefits, wages and bonuses for workers.

"As states start to reopen and businesses restart, we can’t lose sight of the fact that it’s going to take time to work through the pandemic," Target CEO Brian Cornell said in a letter to employees Monday.

Walmart announced last week that it was giving employees another cash bonus because of the pandemic.

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko