Mass. woman packages 'high-end' kosher treats in gift set start-up company

Jessica Scarpati

Rachel Perdue has been on flights like this — she requests a kosher meal well in advance, and while her seatmates nosh on steamy plates of lasagna, a stewardess dumps a dry piece of matzo on her tray.

“Nobody cares,” she sighed. “If you eat kosher, you have to eat kosher, so why should they care about packaging?”

But as someone with a rich creative and spiritual background, Perdue cared — enough to start a company, Wild Pomegranate, designing and selling high-end kosher gift packages.

And with the Jewish New Year, Rosh Hashana, days away, Perdue has already tasted 20 kosher honeys to find the perfect one to package in artsy boxes for her orders.

Who knew schmear could be so stylish? But it was a natural harmony for Perdue, 35, a University Road resident, who said she was just tired of kosher food services snubbing presentation.

“I didn’t want to get gimmicky, but I wanted to be practical and really just take it to the year 2007,” she said. “A lot of kosher products are blue and white and they’ve got Stars of David on it, and we don’t have to eat like that because we’re kosher.”