Neiman Marcus sparkles at Natick Collection

Nancy Olesin

In the market for a pair of emerald earrings?

The new Neiman Marcus opening Saturday at Natick Collection has a pair. Ovals measuring about 3 inches long and glowing bright green with 115 carats of Columbian emeralds and 9-1/2 carats of diamonds, these sparklers were specially designed for the Dallas-based retailer's 100th anniversary this year. The price tag for the one-of-a-kind pair: $1.9 million, according to Everett Marshall, a longtime MetroWest jeweler who is now the manager of Neiman's precious jewels department.

The earrings and other precious jewels are the centerpiece of the luxury retailer's newest 80,000-square-foot store - Neiman's 39th - which officially opens at 10 a.m.

Is all this out of your price range? Then, shop the cosmetics department where they have makeup and perfume marked with the same prices as most other department stores, according to store manager Nancy Larson. The store also carries some brands exclusive to Neiman Marcus, like skin care from Amore Pacific.

Members of the press got a preview Wednesday of the open, airy store from Larson, who recently moved to Massachusetts from the San Francisco store. A central atrium - soon to be filled with the store's trademark butterflies - brings light into the two-story building.

Cabinetry faced with zebra wood and one-of-a-kind glass sculptures and artwork by new and emerging New England painters and sculptors line shelves and suede-covered walls. Wood elements echo birch trees planted outdoors while the granite inside is a reminder of the unique wave-like exterior of the new building facing Speen Street.

"This store is all about the detail," Larson said. Although not every shopper can afford Neiman's prices, Larson said, she said she hopes all will feel welcome to browse and see the latest fashion trends. All sales employees are full-time commissioned associates who were hired, Larson said, on the basis of whether they could make customers feel comfortable and at home in the store.

For personal attention, women can use the services of a personal shopper.

"People want to be dressed from head to toe. They can have lunch, sit and relax and be pampered," Larson said. For men, the store's made-to-measure room offers similar services in a private area with a flat-screen TV and comfortable seating.

Shoppers familiar with the store's Copley Plaza location in Boston will notice the Natick store is more modern and has a different mix of designers as well as a children's department. Each department, from intimate apparel to designer handbags, has created special products by designers for the retailer's anniversary.

A $250-a-ticket gala is planned for tomorrow night to celebrate the opening. It benefits The Center for Arts in Natick, DeCordova Museum and Sculpture Park, The Cam Neely Foundation for Cancer Care and The Walden Woods Project. For information or tickets call 508-620-5750.