NEWS

Plenty of extras at Showcase: Pay $10, get luxurious seating, dining, cocktails

A.J. Bauer

Movie-goers willing to pay an extra $10 at Showcase Cinemas in Randolph will soon gain access to luxurious seating, dining and cocktails as part of a pilot program announced by theater owner National Amusements on Thursday.

The pilot program, set to begin on Dec. 26 and expected to last for two months, will seek feedback from customers before the Dedham-based company unrolls the ‘‘Lux Level’’ concept at selected theaters throughout the United States.

Lux Level patrons receive a ‘‘preferred’’ parking service that includes attendants and access to a reserved seating area in the theater, complete with custom-designed seats and dining trays. Patrons in the reserved section also receive a $5 voucher that goes toward food or drinks, served by waitstaff before and during the movie.

While regular theater customers will still have their pick of candies and popcorn at the concession stand, Lux Level patrons will have access to a full food and drink menu featuring personal pizzas and gourmet appetizers, as well as beer, wine and cocktails.

The menus are similar to those offered at restaurants at the company’s Cinema De Lux theaters, but those restaurants do not serve customers while they are seated during the movies.

Two theaters at Showcase Cinemas have been renovated to include the exclusive sections - one fitted with 42 swivel rocking chairs, the other with 44 love seats.

Customer feedback will determine which of the seating styles will be implemented in the future expansion of the program, according to National Amusements spokeswoman Wanda Whitson.

The Randolph complex was selected because it is the busiest of the company’s 118 theaters worldwide, Whitson said.

Nationwide, National Amusements operates 79 indoor movie theaters. Whitson said once the pilot program is over, the Lux Level service will remain in Randolph, and also will be included in theaters to be built in Dedham and at Patriot Place in Foxboro, as well as at theaters in Kentucky and Virginia.

A.J. Bauer may be reached at ajbauer@ledger.com.

Patriot Ledger