NEWS

Elite Golf Center is in full swing

Jay Pateakos

Looks can definitely be deceiving, and nothing could be more true about the town’s newest business, the Elite Golf Center.

Driving by the three-week-old business’ new spot on 2780 GAR Highway, motorists will see a light brown, unassuming building, but on the inside, the color is mostly green — turf green.

The 4,300-square-foot, 28-foot-high indoor golf center building includes everything from golf simulators, tour line turf and tour-quality putting greens, full length shooting mirrors and video-recording devices with computerized simulation in each of its eight hitting bays.

Golf training professional Jeff Dantas and Fall River physician Donald Sutherland recently partnered up for the venture and have already begun to see a huge amount of people looking for a place similar to what they created.

“I’ve been in the golf business for 12 to 15 years and this has been an idea I’ve had for awhile, but was never able to find a building to fit the idea,” said Dantas, who needed not only a lot of square-feet, but also high ceilings to allow for driving, both of which he found on Route 6 in Swansea.

For Sutherland, golf has been a hobby rather than a profession, but when approached by Dantas just a few short months ago, he didn’t mind helping to make that hobby into a full-fledged business.

“The entire facility has radiant floor heating through pipes we’ve installed into the floor, which will allow for a better experience than it would just having a cold floor there,” said Sutherland. “With this computer simulator, you can hit the ball and the computer will show you where the ball should have gone and how far off from that you were.”

The full length mirrors behind each of the eight hitting bays allows the golfer to adjust his or her position to provide a better swing and shot. A video camera also records each session so that golfers can also use the video to practice at home.

“These are things that are not available in any place in this area,” said Sutherland. “We’ve had people come down from Boston to come here.”

Dantas said he found this Swansea location by chance when he was driving along Route 6 on his way to a tournament. He saw the “for lease” sign and turned into the parking lot.

“I looked at it and knew immediately it was a great location,” said Dantas.

Running a junior golf organization is part of the new business, and Sutherland said that they have received a number of calls from local high schools enquiring about their teams practicing in the building.

“We’ve also provided an open invitation to other teaching professionals who want to conduct their training here,” said Dantas. “We can do a lot considering that the Wampanoag Golf Course is literally in our back yard.”

Golf clinics are in full swing, and Sutherland said that anyone nowadays who thinks golf is just for men will need to rethink that notion. A women’s-only clinic filled up in a matter of hours, making it a necessity to create two dates for the event in order to accommodate the growing waiting list.

In addition to golfing, Elite also allows for club storage, provides repairs and offers a WI FI lounge equipped with a plasma TV. Gourmet coffee is served in the lounge, along with other treats.

Elite Golf Center can be called at 508-379-0073. It is open 10 a.m. to 10 p.m. seven days a week.

E-mail Jay Pateakos at jpateakos@heraldnews.com.

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