Lucky charms: Women can wear their Patriots pride under their sleeves
Susan Phippen wouldn’t think of heading to a Patriots football game without wearing the beaded bracelet she considers her lucky charm.
She figures plenty of cheering, a few prayers - and of course a charm bracelet - can go a long way toward helping her team win.
‘‘I wear the bracelet off and on at other times, but always on game day,’’ said Phippen, who lives in Scituate and is a Patriots season ticket holder. ‘‘We fans are very superstitious.’’
Women can be superstitious in style with the ‘‘3’s a Charm’’ bracelet by Cohasset jewelry designer Elizabeth Kissick. The bracelet, which includes hand-blown beads, Swarovski crystals and silver bead frames, has charms that represent the three seasons the Patriots won the Super Bowl: 2001, 2003 and 2004.
Kissick estimates she has sold about 100 of the ‘‘3’s a Charm’’ bracelets, which come in two styles and cost $230 and $180.
Kissick in 1992 started out creating mother’s name and First Communion bracelets as a hobby, selling the jewelry at home parties, farmers’ markets and fairs. Now her company, EK Designs, sells pieces in 130 jewelry stores and gift boutiques throughout the country, including King Jewelers in Cohasset, Joyce & Gendreau in Quincy and Diamonds by Jewels in Hingham.
In 2004, Kissick launched a Sporty Girl collection of bracelets geared toward the serious female sports fan. In addition to the Patriots line, she also sells bracelets in honor of the Red Sox World Series titles, including a 2004 bracelet called ‘‘The Curse Reversed’’ that spells ‘‘curse’’ backward. Julie Brady, sister of Patriots quarterback Tom Brady, heads up distribution of the Sporty Girl collection, Kissick said. Tom and Julie Brady’s mother, Galynn Brady, wears the ‘‘3’s a Charm’’ bracelet often, Kissick said. Kissick is still working on naming the bracelet she will market if the Patriots win the Super Bowl this season.
‘‘We did some research and we realized there are so many women sports fans out there,’’ Kissick said, noting that more apparel is being marketed to women, including pink Red Sox caps and form-fitting Patriots T-shirts. ‘‘Women may not want to wear the jersey, but if they have the bracelet on, they feel girly and dressy.’’
Sports-themed jewelry had always looked a bit on the tacky side in years past, said Dianne Chrusz, operations director for EK Designs.
‘‘You’d find a pendant on a choker or something kind of cheesy,’’ she said. ‘‘It didn’t look like a nice piece of jewelry. This is more high-end, something you could wear all the time.’’
Phippen, whose bracelet was a gift from a friend, can vouch for the fact that the apparel and accessory pickings used to be slim for women sports fans.
‘‘Until about 10 years ago if you wanted something with the Patriots logo on it, you had to buy a men’s small,’’ Phippen said. ‘‘There was nothing out there for women. Now they realize there’s a huge female base out there.’’
Phippen is hoping her own charm bracelet might need a little tinkering in a couple weeks: ‘‘I’m wondering how I’m going to add the 2007 charm.’’
For more information about Kissick’s jewelry, go to ekdesignsjewelry.com.
Dina Gerdeman may be reached at firstname.lastname@example.org.
The Patriot Ledger