Comcast puts its name on the Tweeter Center

Staff Writer
Mount Shasta Herald

Comcast Corp. has acquired the naming rights to the Tweeter Center, renaming the amphitheater the Comcast Center as of today.

The Philadelphia-based cable company has signed a 10-year naming rights deal with venue owner Live Nation. The arrangement replaces Tweeter’s name on the venue, which can hold as many as 20,000 people and hosts 35 to 40 concerts a year.

“We are very pleased to welcome Comcast to the Live Nation family and are looking forward to both an exciting summer and a successful, long-term partnership,” said Don Law, president of Live Nation New England.

Canton-based Tweeter decided a year ago that it would pull out of naming rights deals at the Mansfield venue and three other outdoor concert sites. The agreement with Live Nation reduced Tweeter’s total future payments by about $7 million at the time.

Tweeter filed for bankruptcy protection last June, within weeks after announcing that it would seek to exit the naming rights arrangement with Live Nation. The home electronics chain has since been acquired out of bankruptcy by a private equity firm.