NEWS

Misspelled Braintree sign amuses many

Abbie Swanson

For days, a road sign reading “Eterning Braintree” had motorists wondering if it’s a new piece of Web lingo or just the product of a highway worker who slept through spelling class.

The sign had drivers heading north near the Braintree split doing double-takes. But it was nothing to Kenya native and Braintree shop owner Farzana Jalalkhan. Like a lot of transplants to Greater Boston, she thinks confusing road signs are a part of the local culture. So what’s the big deal about a misplaced consonant?

“The signs; the directions; the pronunciation of towns; it’s confusing,” Jalalkhan said with a chuckle. Even though she’s been here since 1983, “I still get lost all the time,” she said.

The sign went up last week. It was removed Tuesday, after a Patriot Ledger reporter asked state Highway Department officials about it.

The state said its contractor, Liddell Brothers Inc., of Norwell, put up the sign. When contacted, Liddell was not aware of the gaffe.

This isn’t the first time Liddell has had similar problems. In March, the contractor directed visitors to “Pilmoth” Plantation with another sign that has also since been replaced

Abbie Swanson may be reached at aswanson@ledger.com.