Donna O'Neil: Yellow Book should go green

Donna O’Neil

The pile of telephone books at your office door or the entryway to your condo or apartment complex these days does not elicit the same enthusiastic reaction as it once did for Steve Martin in the movie “The Jerk.” If you are older than 30 or you just like watching recently old movies, you may recall when he uttered that now infamous phrase, “The new phone books are here. The new phone books are here. This is the kind of spontaneous publicity people dream about.”