NEWS

Editorial: Baseball ought to be ‘safe family viewing’

Staff Writer
Mount Shasta Herald

Ah, there's nothing like October baseball.

The chill in the air, the excitement of the climb to the World Series, the family gathered around the TV, Mom and Dad trying to explain to their grade schoolers the meaning of “erectile dysfunction.”

Is it just us, or has ratio of age-inappropriate advertising reached new heights during this year’s Major League Baseball postseason?

We've complained often before about pro sports quickly moving off the “safe family viewing” scale due to the presence of Viagra and Cialis commercials. These get our ire on two levels. One is the squirm factor. We’re all for level-headed sex education, but we’d rather do it on our own terms. Answering a 6-year-old’s questions about “E.D.” (and one particular side effect described in these ads) should not be forced onto any parent’s sex education agenda.

Our second objection goes to the effect pharmaceutical advertising has had on the practice of medicine. Doctors now frequently must dissuade patients who demand certain drugs because they have seen them on TV. But that’s a bigger picture issue for another day.

For now, we are begging on behalf of parents for a little discretion from Fox and TBS in the future. They could get clever with this, maybe establishing “Viagra zones” after certain innings so parents can have the remote at the ready.

Oh, and to the makers of “Zack and Miri Make a Porno” — another frequent championship series advertiser — thanks for “enhancing” both the baseball-watching experience of millions of parents and the vocabularies of millions of kids.

State Journal-Register