Where boomers spend their money

Baby boomers, who are ages 44 to 62, are an attractive marketing demographic, with $45,654 a year in average household spending.

Here’s where they put their money, compared with the population as a whole:

Fancy stuff: Older boomers, those born before 1956, spend 50 percent more than average on china and silverware for their households.

Sweet threads: Older boomers spend 13 percent more than average on women’s apparel and 11 percent more than average on men’s apparel.

Staying healthy: Fifty-five to 64-year-olds put 6.9 percent of their spending toward health care, while their younger cohorts spend less than 5 percent.

Nice digs: Older boomers spend 23 percent more than average on hotels and vacation homes.

Left behind: Older boomers spend 20 percent more than average on life insurance and other personal insurance policies.