Michele Page: Weapons of tremendous irritation
I dig the new Geico commercials – especially the ones where the stack of money with the glued goggle eyes watches people. You might recognize the “somebody’s watching you” melody and funky beat. It’s an oldie but goodie, as they say.
When I first saw the commercial, I thought, “thank goodness they gave that poor little gecko and the caveman a vacation.” Those guys were working some serious overtime promoting cheap insurance.
They needed a break, and so did the rest of the television audience. The networks pumped that idea for all it was worth, playing the same bad idea over and over again.
In one of them the Gecko just sighs and shrugs his shoulders; poor little fella.
I groaned when those cavemen commercials flashed across the screen. At first they were funny, but after seeing it over and over, it became quite annoying.
I wonder if the idea was to irritate us into checking into Geico’s claim? I’m sure millions of people checked to see how much they could save while humming that recognizable tune.
What a novel idea. Imagine what a weapon tremendous irritation can be.
We could irritate the dog into obedience, hassle the children into doing their homework and stop fights with an infuriated sigh. Add a super-cool beat and a hip mascot and we could change the world.
As silly as those commercials are, some are still entertaining.
I’ve laughed out loud at some, smiled at the touching commercials and anticipated the Super Bowl commercials. After watching thousands of hours of commercials, I am officially a commercial connoisseur. Perhaps it’s because I’m a product of “generation television.” Maybe it’s because I enjoy my television so much, even the silly, repetitious commercials.
It may be that after watching the new commercials I feel like somebody’s watching me. It’s probably just stimulus money from the American Reinvestment and Recovery Act staring at me. Can you hear me humming the theme song of “Somebody’s Watching Me?”
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