How to attract summer buyers
10 ways to prepare to sell
While our moms always said it’s what’s on the inside that counts, that doesn’t always hold true in real estate.
It’s important to make sure the outside of a house immediately catches the eye of a potential buyer, as selling in the summer is more of a challenge than the high-traffic spring season.
Sweep the walkway, fix holes in the screen, give the front door and front porch a fresh coat of paint, plant new flowers, spread mulch ... and the list could go on, but here are 10 quick tips.
1. Keep it cool: Turn your air conditioning up to a comfortable level during showings and open houses. If you live in a region where you don’t have AC, be sure that you use fans or open windows to create a comfortable breeze.
2. Let in the outside: Remove heavy drapes or tie them back, open the blinds, and keep the windows open if you’re able to turn off the AC. Potential buyers don’t want to feel stifled, or worse yet depressed, upon walking into a dark, drab house in the middle of summer.
3. Lawn maintenance: Grass grows faster in the summer, so take extra care to cut the grass once a week, and regularly manicure the lawn, trees and shrubs. If you’ve already moved from the house you’re selling, hire a landscaper to maintain the image of a well-tended home.
4. Eliminate smells: It’s no secret that as the temperature increases, so do unpleasant smells. Take extra care to make sure you keep your kitchen garbage can empty, professionally clean the carpets, and run a dehumidifier in the basement to eliminate the musty odor that accumulates in dark, damp spaces.
5. Summer fragrances: Eliminate heavy air fresheners and replace with the natural fragrance of fresh flowers. Buying fresh cut flowers every week is a small touch that will go a long way with potential buyers.
6. Cool refreshments: Before showings or open houses, fill the sink with ice cubes and stock with water bottles, or set out an icy cold pitcher of lemonade and fresh fruit.
7. Outdoor staging: During summer selling, focus on staging the outdoor living areas. Replace worn-out lawn furniture cushions and purchase an inexpensive outdoor tablecloth and plastic picnic dishes. Potential buyers will see themselves spending their own summer evenings entertaining on the patio.
8. Power clean: Rent a power washer to give the deck and patio surface a deep cleaning. If the outdoor furniture is looking a bit dull, apply a fresh coat of paint.
9. Summer accents: Make some minor changes to the home décor to reflect a summer palette by adding nautical touches, white linens or brightly colored throw pillows.
10. Pesky pest control: Hire a mosquito spray service to spray the perimeter of your home, or strategically place citronella candles around your porch, patio or walkway.