The New 'Hunger Games' Movie Is Drumming Up Publicity With This Awesome Fake Fashion Blog [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Lionsgate is promoting the latest installment of "The Hunger Games" with a fake fashion website and a real makeup collection produced by CoverGirl. Last year, we told you about the first edition of Capitol Couture, which highlights the distastefully ostentatious fashions on display in the fictional nation of Panem.
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Previously on Business Insider Advertising: