Ralph Lauren Creates A Virtual Fashion Show With Holograms In Central Park

Alyson Penn

Ralph Lauren ditched the typical catwalk in New York Fashion Week for a 4D holographic show projected onto a large water screen,according to Luxury Launches.

The spring 2015 Polo Women's show took place in Central Park's Cherry Hill to a large crowd of spectators, where the virtual models were "walking on water" on top of a lake.

"I really wanted to do something big for the new Polo Women’s brand — something set in the city — that felt modern, Ralph Lauren said. "We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology."

The holographic show allowed the models to walk in various iconic settings like The High Line, The Brooklyn Bridge, and the West Village  all in a ten minute set. 

These videos are from Ralph Lauren's Instagram:

This photo gives a little more clarity to what the audience was actually seeing:

But the GIFs gave a way better overall view. And they're pretty awesome: 

Here's the full show:

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