Meet The Average Wal-Mart Shopper

Hayley Peterson

Wal-Mart is the nation's largest retailer.

The company has more than 11,000 stores globally, including nearly 4,300 in the U.S., and raked in $473 billion in sales last year. 

But who, exactly, shops there? And how do those shoppers differ from customers at Target and discount stores like Dollar General and Family Dollar?

We gathered data from Kantar Retail, a consulting firm that polled more than 4,000 consumers on their shopping habits, to find out.

According to the data, the average Wal-Mart shopper is a white, 50-year-old female with an annual household income of $53,125. 

By comparison, Target's shoppers are five years younger, on average, and they make approximately $12,000 more annually.

And Target has a slightly larger percentage of shoppers who are female than the other chains. 

See Also:

SEE ALSO: Wal-Mart Employees Explain Why The New Dress Code Is So Infuriating

Follow us: On Facebook