Digital Media Marketing: 4 e-commerce trends for 2015

Staff Writer
Mount Shasta Herald

By Mike Maguire, Propel Marketing

With U.S. e-commerce sales expected to increase to $279 billion in 2015, it’s no surprise that more and more people are shopping online, and more than ever on their phones. It’s time to give your site a once-over to see if your platform is ready to handle e-commerce on the go.

As online sales keep growing, keep an eye on current tech and design to make sure you’re not losing out.

Here are a few e-commerce trends to keep in mind for 2015.

Minimal flat design

Popularized by Google, Apple, and Microsoft, minimal flat design is becoming the modern look. Sites with more white space, high-resolution photos and icons are replacing complicated textures, gradients, and flash. E-commerce sites are using icons and product images to replace large blocks of text in an effort to keep the focus on the products while decreasing bounce rates. Also, with responsive website design as the new standard, by simplifying web pages down to the essentials, this makes the development for building to all screen sizes a much easier process.

Increased styling and interactive content

Websites continue to put more emphasis on the presentation of products, but not with increased text. Instead, consumers access product information through new styling features such as text appearing when hovering over a picture, sliding boxes upon a scroll, or a thumbnail expanding into boxes with more product and pricing descriptions. Video is also creating a new medium for advertisers to expand on their products while utilizing space wisely. These styling and interactive features are raising the e-commerce store’s reputation as modern and keeping users engaged.

Faster load times

With more users making purchases on-the-go with their mobile devices, it’s becoming more important to make sure your website loads quickly. Whether you’re having a company build your e-commerce site or are building it in-house, do the research on the factors that go into page load speed — 75 percent of Internet users agree that they would not return to a website if it did not load within four seconds! So make sure your e-commerce site loads quickly on-the-go to keep your customers coming back.

Interface customization

In the coming years, we will likely see layout customization on many e-commerce sites. Similar to how My Yahoo allows you to rearrange different gadgets like news, weather, and social media on your personal dashboard, soon e-commerce sites will allow users to reorganize their sites. Users will customize their e-commerce experience, rearranging items like product recommendations, navigations and sidebars anywhere on the site. Changes in personalized customization will account for much more loyalty among customers, as the website will be tailored to the specific needs of the user.

Is your e-commerce site ready for 2015? Brush up on the coming year’s trends and get ahead of the game!

Propel Marketing is an online marketing company providing digital solutions to local small- and medium-sized businesses: