Apple People And Android People Even Eat Different Foods
UK market research and polling company YouGov has released a fascinating tool where you can search for any brand, famous personality, sports team, political leader, or music artist and find out what differentiates their customers and fans from the rest of the pack.
We plugged in two of the the most polarizing brands in tech: Apple and the Google-owned Android to see how their customers differ. The received wisdom is that Apple owners tend to have more spare cash and tend to be from a higher social grade than people with Android phones.
The YouGov tool proves this hypothesis to be correct, but it also throws up some other fascinating differentiators: Who knew that Apple owners were big Beyonce fans while Android users prefer cheeky chappy Olly Murs, for example? Or that Apple fans are split right down the middle when it comes to their politics, while Android users lean far to the left?
We’ve picked out some of the more interesting characteristics that set Apple and Android users apart. To make it clear, the app does not show the "typical" fan or customer, but rather what is "particularly true" about a group. Customers were compared to their natural comparison set to see which of the thousands of YouGov's datapoints most overscore in their target group — so what the app shows are likes of things that were disproportionately popular in that data set. More information on the methodology can be found here.
Favorite movies: Home Alone, Love Actually, Frozen, The Tourist, Gravity.
Favorite TV shows: Friends, Sex And The City, Modern Family, The Inbetweeners, Breaking Bad.
Favorite music artists: Beyonce, Green Day, Arcade Fire, Ne-yo, Foo Fighters.
Favorite celebrities: Gary Barlow, Jonathan Ross, Russell Brand, Graham Norton, Simon Cowell.
Favorite movies: Kelly's Heroes, AVP: Alien vs. Predator, Coraline, The Italian Job, Brassed Off.
Favorite TV shows: Oz and James's Big Wine Adventure, 8 Simple Rules, Animal 24:7, What The Ancients Did For Us, Eddie Stobart: Trucks and Trailers.
Favorite Music Artists: Olly Murs, James Blunt, Cannonball Adderly, Pet Shop Boys, Rita Ora.
Favorite Celebrities: John Noakes, Phil Harding, Samantha Bond, Buster Keaton, Penelope Wilton.
But the ultimate test: what the two tribes are like personality-wise.