How Action Star Danny Trejo Was Convinced To Play Marcia Brady In Snickers' Super Bowl Ad

Kirsten Acuna

Action star Danny Trejo is known for his role in the "Machete" films, but his latest part is playing Marcia from "The Brady Bunch." 

The 70-year-old actor teamed up with Snickers for its Super Bowl commercial this year, in which he stars as himself playing the blonde high school student.

Business Insider caught up with Trejo to see what prompted the actor to take on the out of character role. He says he was just as surprised to hear about the role as you may have been.

"My agent called me and said, ‘Danny, I have a surprise for you. They want you to play Marcia Brady,'" Trejo tells Business Insider. "I’ve been nurturing a career of being a bad guy for 20 years and [you want me to] play Marcia Brady."

However, when Trejo learned the part was for Snickers' Super Bowl ad, he jumped at the opportunity, recalling some of the brand's former popular commercials which have featured the likes of Betty White and Joe Pesci.

"I just couldn’t believe it," says Trejo. "So I read the commercial, and it was funny. It’s going to be an amazing commercial." 

His family was surprised he decided to take on the role, too. When we asked Trejo what they thought of his latest gig, he broke out in a fit of laughter. 

"When I said I’m going to play Marcia Brady … they all kind of looked at me," said Trejo. 

He explained that they wanted to make sure Trejo knew who he was talking about. Of course, he was.

While Trejo didn't mention being a fan of the popular '70s series, he did have a thing for Florence Henderson, whose voice can be heard in the teaser ad.

"Yes, I’ll admit I was in love with the mom [Carol Brady]," recalled Trejo. "I had a crush."

Trejo has done several commercials over the years including ones for El Paso and Miller Lite.

As opposed to his films, where Trejo can be on set for a week or several at a time for shooting, commercials are obviously less time consuming. Trejo tells us the Snickers ad took “a couple of days” to shoot in a studio.

Come Super Bowl Sunday, Trejo thinks his Snickers' ad has a good chance of being the best of the evening. 

If you haven't seen the teaser yet, it's pretty funny. 

Trejo says making the piece was a lot of fun, and said that if it's a success, it could be the start of something new for the actor.

"I might have a complete new career going here," he laughed.

The full 30-second spot, which costs an estimated $4.5 million, will be released ahead of the Super Bowl if enough fans head to Snicker's Facebook page and check out the ad.

You can check out the teaser below.

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