Taco Bell just revealed its next major invention
Taco Bell is coming out with a Fritos taco. The new menu item, stuffed with chili and wrapped in a Fritos shell, will launch in a few test markets this year, Taco Bell CEO Brian Niccol told Business Insider.
"I always joke with people that the Fritos' destiny was to be in a taco," Niccol said.
Yum Brands alluded to the new invention in a presentation earlier this year that showed a photo of a hard taco inside a Fritos bag. Check out the image in the top left corner of this slide:
The Doritos Locos Taco has a shell made out of Nacho Cheese Doritos chips. It was introduced in 2012 and it is Taco Bell's most popular menu item of all time.
The company recently added a Beefy Fritos burrito, which is a beef-filled burrito with cheese, rice, and Fritos.
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