Women are insulted by what Nike thinks female athletes want
Nike has released a new women's sportswear collection that looks more appropriate for a fashion runway than a gym.
The collection, designed with the Japanese fashion studio Sacai, includes knee-length skirts, billowy transparent tops, and sweatshirt dresses.
"The Sacai collection is undoubtedly a vanity project for Nike, but its premise — that female athletes prize style and appearance over functionality and performance — is completely tone-deaf," Megan Wiegand wrote for Slate.
Here's a closer look at one of the styles:
"The resulting eight-piece capsule collection seamlessly blends the iconic look of sport with a feminine and modern edge," the company says on its website.
"The idea of functionality is important to me, as is fabric innovation, which has always been at the heart of Sacai," Abe told Nike. "For me, Nike is an original icon with performance and innovation at its core. It has been inspiring to work together."
But the pieces don't look very functional for any kind of workout, whether yoga, running, or competitive sports.
Seriously, that Nike women's line is HIDEOUS. Women's athletic wear needs improving, but this is NOT an improvement. Capes? Dresses? WTF!— CanadianChick (@SkepCdnChick) March 20, 2015
Nike's new women's sportswear collaboration: Totally fine as long as we're not expected to actually work out in it. http://t.co/5GT61lQfzK— Emily Henson (@lifeunstyled) March 20, 2015
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