Mt. Shasta Ski Park opening for mountain biking under new ownership
The Mt. Shasta Ski Park, under new ownership, is scheduled to open for its summer mountain biking season Saturday, July 22.
Still family owned, the new owners, who wish to remain private, have a background in the recreation industry, said General Manager Richard Coots. They recognize how important the Ski Park is to the community and are looking forward to working with the community.
Coots said they are a family from the northern California area that is familiar with the Mount Shasta community and want to maintain the same family atmosphere at the Ski Park.
The sale, which was finalized in early July, was a smooth, cooperative transition, according to Coots, who said the new owners have been meeting with each staff member and listening to their input on resort operations.
While the new owners are getting to know the ski industry this year, they are not planning on making any major changes, Coots said.
Season passes have the same structure. Ski Park marketing director Michael Smith said the $299 winter season pass sale is good until the end of July and includes a summer bike pass.
He said social media is getting the word out and Facebook reached 20,000 people when the bike program was announced. “There’s lots of social media buzz about this,” he said.
They have also visited nearly 40 bike shops in Fairfield, Vacaville, the coast area, Oregon, and Redding areas to spread the word. He said the shops are “pretty pumped” about it.
Smith said lifts start rolling opening day at 10 a.m. Mud Creek will be open to purchase food, drinks, and tickets. Marmot and Douglas lifts will provide access to flow trails and cross country trails.
The Park will be open on Saturdays and Sundays from 10 to 4 p.m through Oct. 14 for mountain biking.
Smith said they are looking forward to growing their summer bike program and providing both winter and summer activities at the Ski Park.
For more information call 530-926-8600 or visit skipark.com