Nestle has agreed to contribute a nickel from every purchase of major Nestle products to Stop & Shop’s fund-raising efforts for a week.
For the past four years, Stop & Shop Supermarket Co. has worked with its food suppliers to help pay for an annual golf tournament that raises at least $1 million for charities.
This year, one of Stop & Shop’s major suppliers – Nestle – is taking a swing to raise as much as an additional $250,000 for Stop & Shop’s program by agreeing to contribute 5 cents to the program for every customer purchase of select Nestle items. Eligible items include a variety of familiar brands, such as Poland Spring water, Friskies cat food, Edy’s ice cream and the company’s eponymous Crunch candy bars.
Nestle’s nickel-per-item donation will last for a week, from Friday through Sept. 4. The effort is aimed to coincide with the fifth annual Stop & Shop-Giant Family Foundation Golf Classic that took place on Monday.
Faith Weiner, a spokeswoman for the Quincy-based supermarket company, said she expects Monday’s event has raised about $1.2 million for the foundation, up from $1.1 million last year. The money was raised through participation fees for the 435 golfers and an auction.
Monday’s event took place at four golf courses: TPC Boston in Norton, Black Rock Country Club in Hingham, Wellesley Country Club in Wellesley and the Wannamoisett Country Club in Rumford, R.I.
Stop & Shop recently changed the name of its foundation to reflect the fact that charities in sister chain Giant Food’s mid-Atlantic market area will also benefit.
The foundation primarily raises money for programs that benefit families and kids in the Stop & Shop and Giant Food market areas. For example, Weiner said the foundation recently spent about $75,000 apiece to build a playground near the Quincy E. Dickerman school in Boston, as well as one in southeastern Washington, D.C. Four playgrounds are to be built next year.
Jon Chesto may be reached at firstname.lastname@example.org.